By Ben Molfetta A strong online presence is essential to your long-term success. Predictable and sustainable revenue growth requires an online marketing infrastructure that works relentlessly to; increase your brand awareness, generate qualified leads, engage your prospects, increase close rates…
By Ben Molfetta Business owners who are serious about developing a strong online presence need to incorporate videos into their content strategy. Why? The focus online is shifting toward more dynamic forms of content like video and interactive media, so…
By Chris Hokansson Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run. You may get some moderate…
By Lisa Kember What do running fanatics, body-builders and hotdog-eating champions have in common? They will all tell you that you can’t improve what you don’t measure. The same applies when it comes to your digital marketing. Guesswork: a pretty…
By Ben Molfetta The buying process has fundamentally changed. Business to business (B2B) buyers are increasingly going online to make decisions about product and service providers. Studies indicate that up to 90% of buyers are starting the buying process with…
By Ben Molfetta When social media was new and still picking up steam, the question many business owners and executives asked was “is it really necessary for business development purposes?” Now, however, most businesses have at least dabbled in social…
By Ben Molfetta As business owners we’re all extremely busy and constantly having to make choices about how to spend our time. One of the areas we often neglect is marketing, and more specifically, online marketing. But if you want…
By Lisa Kember Anyone in business knows that word of mouth is the most powerful marketing tool they have. But traditionally word of mouth has had its challenges. There are little or no ways to tell what people were saying…
By Chris Hokansson Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it? In a study of 465,000 keywords and 5,000 websites, conducted by Philip Petrescu and…
By Ben Molfetta To get maximum impact from your online marketing activities, they must support every phase of the business development process. In simple terms, your online business development process consists of getting found, educating and nurturing your prospects through…
