By Ben Molfetta So your company has a website, some social media accounts, an email marketing system…. Now what? Once you have the pieces of an online infrastructure in place, now the real work begins. Marketing activities must be relentlessly executed to build momentum and to ultimately create a “fly-wheel” effect. Businesses must be committed […]
7 Things You Must Do Continually to be Successful Online Read More »
Here’s the reality: whether you’ve actively embraced it or not, your business is already mobile. This is because your audience is reading your emails, viewing your website, and searching for you on their mobile devices. So the question isn’t whether or not to go mobile, it’s how to optimize for mobile in order to achieve the best business results.
Optimize Your Business for the Mobile World Read More »
By Chris Hokansson Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run. You may get some moderate success if that’s all you do, but to optimize your results, you have to monitor
Didn’t we automate marketing? Optimization ideas for the real world Read More »
By Lisa Kember The one year anniversary of Canada’s Anti-Spam Legislation (CASL) passed quietly at the beginning of July and it seems to be business as usual behind the doors of most small businesses. Constant Contact marked the anniversary by conducting a couple of surveys. And the data showed surprising results. Contrary to popular belief,
Consumers Prefer to Stay Connected with Businesses via Email Read More »
Ben Molfetta Email marketing is a powerful tool that should be part of your online marketing strategy. Email is cost effective, and is an ideal vehicle for communicating with both prospects and existing customers. But as with any online marketing tactic, it must be executed in a thoughtful way. Indiscriminate use of email won’t drive
Six things you must do to make email marketing work Read More »
