by Mississauga Board of Trade | Apr 15, 2015 | B2B, Marketing, Online Marketing
By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and sales so that this is...
by Mississauga Board of Trade | Mar 11, 2015 | B2B, Marketing, Uncategorized
By Chris Hubbard Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts. You may have a general idea of where the dartboard is, but if you hit the bulls-eye, it’s purely luck. And there’s a good...
by Mississauga Board of Trade | Feb 11, 2015 | B2B, Marketing, Online Marketing, Uncategorized
By Chris Hokansson What’s the rest of 2015 going to look like for B2B marketing? What’s working and what isn’t? What are the trends you need to pay attention to? As the director of a B2B marketing agency, I get these questions from my clients all the time. I don’t...
