By Chris Hubbard With some 2 million Canadian small and medium B2Bs and another 20 million or so in the US the lure for marketers is great. Despite the numbers though, cracking the SMB2B (yes I made this up, no I won’t use it again) lead generation code is tough sledding. Even other SMBs have […]
Cracking the code on SMB B2B lead generation Read More »
By Chris Hubbard Everyone wants to do what works and avoid what doesn’t. That’s why the concept of following best practices is so ingrained in business. Top performers follow recognized best practices because they are proven to work. Maybe I am a skeptic but when it comes to B2B marketing, I think it’s smart to
3 Marketing “Best Practices” That Aren’t Always the Best Practice Read More »
By Chris Hokansson I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool. Yet I constantly see businesses that haven’t correctly applied the sales funnel to their content marketing strategies, setting them up for failure. It takes more than a general
The Fu-Fighters: ToFu, MoFu, and BoFu Read More »
By Ben Molfetta The buying process has fundamentally changed. Business to business (B2B) buyers are increasingly going online to make decisions about product and service providers. Studies indicate that up to 90% of buyers are starting the buying process with online searches, and one third of them are using web and social media sites to
Online Marketing: Critical to Your Long Term Success Read More »
By Chris Hubbard When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?” This is a fundamental question that if answered incorrectly can doom B2B content marketing efforts. You can spend a lot of time,
4 steps to pick the right content for your B2B content marketing Read More »
By Chris Hokansson Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange. But B2B marketing—when done right—is a process-driven activity that can benefit greatly from automation. And let’s get this straight—marketing automation doesn’t diminish creativity. On the contrary, marketing automation enhances creativity
Why Automate Marketing? Read More »
By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and sales so that this is always clear. With closed loop marketing, you can directly tie
Closed loop marketing Read More »
By Chris Hubbard Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts. You may have a general idea of where the dartboard is, but if you hit the bulls-eye, it’s purely luck. And there’s a good chance you won’t even hit the board. Developing customer
Improve Your Marketing ROI with Personas Read More »
By Chris Hokansson What’s the rest of 2015 going to look like for B2B marketing? What’s working and what isn’t? What are the trends you need to pay attention to? As the director of a B2B marketing agency, I get these questions from my clients all the time. I don’t claim to have a crystal
5 Fearless B2B Predictions for the rest of 2015 Read More »
