Fresh, relevant, and compelling content is central to all online marketing activities. To be successful online, businesses must commit to becoming content developing organizations. As more consumers and buyers rely on online sources to make purchasing decisions
5 Steps to Develop an Online Content Marketing Strategy Read More »
By Ben Molfetta Online marketing is all about content. You must be a content publishing organization to be successful online; the first commitment you need to make as you embark on your online journey is to consistently produce and distribute current, value-based content. Once you establish your content marketing goals – based on the informational needs
How to Operationalize Your Online Content Strategy Read More »
By Ben Molfetta If it isn’t already, creating and distributing epic content should be part of your online marketing strategy because of the tangible results it can deliver. Epic content has the potential to grow your business’s online presence by improving search engine ranking, boosting social media reach, and showcasing your subject matter expertise. What
What Is Epic Content and How Can It Help Your Content Marketing Efforts? Read More »
By Ben Molfetta If your business has a website (and it should!), your first priority must be to get found online. When searchers go online to seek available choices, your business must be visible. If not, you’ll lose opportunities to competitors with a better-established online presence. Why Is Search Engine Optimization So Important? According to
Search Engine Optimization Basics for Business Owners Read More »
By Chris Hokansson I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool. Yet I constantly see businesses that haven’t correctly applied the sales funnel to their content marketing strategies, setting them up for failure. It takes more than a general
The Fu-Fighters: ToFu, MoFu, and BoFu Read More »
By Chris Hubbard When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?” This is a fundamental question that if answered incorrectly can doom B2B content marketing efforts. You can spend a lot of time,
4 steps to pick the right content for your B2B content marketing Read More »
