Online Marketing Archives

How to Plan Your Company’s Online Marketing Strategy

By Ben Molfetta A strong online presence is essential to your long-term success. Predictable and sustainable revenue growth requires an online marketing infrastructure that works relentlessly to; increase your brand awareness, generate qualified leads, engage your prospects, increase close rates and maintain a valuable-based relationship post-sale. But you can’t simply “jump in” to online marketing […]

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Didn’t we automate marketing? Optimization ideas for the real world

By Chris Hokansson Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run. You may get some moderate success if that’s all you do, but to optimize your results, you have to monitor

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Which digital marketing metrics should you measure?

By Lisa Kember What do running fanatics, body-builders and hotdog-eating champions have in common? They will all tell you that you can’t improve what you don’t measure. The same applies when it comes to your digital marketing. Guesswork: a pretty lousy marketing model Digital marketing is playing a bigger and bigger role in most businesses.

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Online Marketing: Critical to Your Long Term Success

By Ben Molfetta The buying process has fundamentally changed. Business to business (B2B) buyers are increasingly going online to make decisions about product and service providers. Studies indicate that up to 90% of buyers are starting the buying process with online searches, and one third of them are using web and social media sites to

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“Don’t Have Time” for Online Marketing? Try Taking Just 1 Hour a Day

By Ben Molfetta As business owners we’re all extremely busy and constantly having to make choices about how to spend our time. One of the areas we often neglect is marketing, and more specifically, online marketing. But if you want to get a business benefit from your online presence, you must spend the time. Like

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Should you optimize your website for users or Google?

By Chris Hokansson Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it? In a study of 465,000 keywords and 5,000 websites, conducted by Philip Petrescu and detailed on moz.com, 71.3% of searches result in a page-one click. Pages two and three

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Online Marketing and Your Business Development Process

By Ben Molfetta To get maximum impact from your online marketing activities, they must support every phase of the business development process. In simple terms, your online business development process consists of getting found, educating and nurturing your prospects through the decision making process, conversion and post sales activities. Getting Found The buying process

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Online Marketing

How to Plan Your Company’s Online Marketing Strategy

Didn’t we automate marketing? Optimization ideas for the real world

Which digital marketing metrics should you measure?

Online Marketing: Critical to Your Long Term Success

“Don’t Have Time” for Online Marketing? Try Taking Just 1 Hour a Day

Should you optimize your website for users or Google?

Online Marketing and Your Business Development Process

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