By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and sales so that this is always clear. With closed loop marketing, you can directly tie […]
Closed loop marketing Read More »
By Ben Molfetta To be successful online, you must commit to becoming a content developing organization. Fresh, relevant, and compelling content is central to online marketing success. As more consumers and buyers rely on online sources to make purchasing decisions, organizations that consistently develop and disseminate valuable, informative content will have a distinct competitive advantage.
It’s all about CONTENT! Read More »
By Lisa Kember If I were to ask, “What is the number one source of revenue for your business?” I’m willing to bet current customers would rank pretty high on your list. Constant Contact recently conducted a survey of small business owners and 82 percent cited loyal customers as their number one driver of new
Integrating SEO, Social Media and Online Marketing to Drive Revenue Read More »
Ben Molfetta Email marketing is a powerful tool that should be part of your online marketing strategy. Email is cost effective, and is an ideal vehicle for communicating with both prospects and existing customers. But as with any online marketing tactic, it must be executed in a thoughtful way. Indiscriminate use of email won’t drive
Six things you must do to make email marketing work Read More »
By Chris Hokansson What’s the rest of 2015 going to look like for B2B marketing? What’s working and what isn’t? What are the trends you need to pay attention to? As the director of a B2B marketing agency, I get these questions from my clients all the time. I don’t claim to have a crystal
5 Fearless B2B Predictions for the rest of 2015 Read More »
