by Mississauga Board of Trade | Sep 20, 2016 | Online Marketing, SEO
By Ben Molfetta As discussed in a previous blog, your ranking on search engines (like Google) is based more on “off-page” attributes than “on-page”. Off-page SEO is about gaining credible links from external sources pointing to your website. Good inbound links (or,...
by Mississauga Board of Trade | Jun 23, 2016 | Digital Marketing, Online Marketing, SEO, Uncategorized
By Ben Molfetta It is crucial for most businesses to get ranked as highly as possible in search engine results. There is a direct correlation between search engine rankings, website traffic and inbound leads. Much of your website’s ranking is influenced by “off-page...
by Mississauga Board of Trade | May 19, 2016 | Online Marketing, SEO
By Ben Molfetta Online advertising is something small and mid-sized businesses should explore to increase visibility, drive website traffic and generate inbound leads. Online advertising complements your other online marketing activities, and can be especially helpful...
by Mississauga Board of Trade | Apr 21, 2016 | Email Marketing, Online Marketing, SEO, Social Media
By Ben Molfetta So your company has a website, some social media accounts, an email marketing system…. Now what? Once you have the pieces of an online infrastructure in place, now the real work begins. Marketing activities must be relentlessly executed to build...
by Mississauga Board of Trade | Feb 18, 2016 | Branding, Online Marketing, SEO, Social Media
By Ben Molfetta Social networking activity is having a greater impact on search engine results – and this will become more pronounced as search engine algorithms continue to get more sophisticated in how they monitor and assess social networking activity. The essence...
by Mississauga Board of Trade | Aug 20, 2015 | Content marketing, SEO
By Ben Molfetta If your business has a website (and it should!), your first priority must be to get found online. When searchers go online to seek available choices, your business must be visible. If not, you’ll lose opportunities to competitors with a...
