By Ben Molfetta Online marketing is all about content. You must be a content publishing organization to be successful online; the first commitment you need to make as you embark on your online journey is to consistently produce and distribute current, value-based content. Once you establish your content marketing goals – based on the informational needs […]
How to Operationalize Your Online Content Strategy Read More »
By Lisa Kember Turning one-time customers or clients into loyal fans and business advocates can have a huge impact on your bottom line. Not only will you be receiving their business again and again, but these loyal customers are likely to refer and spread the word about your business to their like-minded friends. This equals
Keep Them Coming Back: How to Cultivate a Base of Loyal Customers Read More »
Here’s the reality: whether you’ve actively embraced it or not, your business is already mobile. This is because your audience is reading your emails, viewing your website, and searching for you on their mobile devices. So the question isn’t whether or not to go mobile, it’s how to optimize for mobile in order to achieve the best business results.
Optimize Your Business for the Mobile World Read More »
By Chris Hokansson Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run. You may get some moderate success if that’s all you do, but to optimize your results, you have to monitor
Didn’t we automate marketing? Optimization ideas for the real world Read More »
By Ben Molfetta The buying process has fundamentally changed. Business to business (B2B) buyers are increasingly going online to make decisions about product and service providers. Studies indicate that up to 90% of buyers are starting the buying process with online searches, and one third of them are using web and social media sites to
Online Marketing: Critical to Your Long Term Success Read More »
By Chris Hokansson Marketing involves a great deal of creativity, and so the fact that many aspects of it can be automated may seem strange. But B2B marketing—when done right—is a process-driven activity that can benefit greatly from automation. And let’s get this straight—marketing automation doesn’t diminish creativity. On the contrary, marketing automation enhances creativity
Why Automate Marketing? Read More »
By Ben Molfetta As business owners we’re all extremely busy and constantly having to make choices about how to spend our time. One of the areas we often neglect is marketing, and more specifically, online marketing. But if you want to get a business benefit from your online presence, you must spend the time. Like
“Don’t Have Time” for Online Marketing? Try Taking Just 1 Hour a Day Read More »
By Lisa Kember Anyone in business knows that word of mouth is the most powerful marketing tool they have. But traditionally word of mouth has had its challenges. There are little or no ways to tell what people were saying about you. You can’t track who is talking about you. And unless you ask people
How Small Businesses Can Use Word-of-Mouth to Stand Out from the Competition Read More »
By Chris Hokansson Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it? In a study of 465,000 keywords and 5,000 websites, conducted by Philip Petrescu and detailed on moz.com, 71.3% of searches result in a page-one click. Pages two and three
Should you optimize your website for users or Google? Read More »
By Ben Molfetta To get maximum impact from your online marketing activities, they must support every phase of the business development process. In simple terms, your online business development process consists of getting found, educating and nurturing your prospects through the decision making process, conversion and post sales activities. Getting Found The buying process
Online Marketing and Your Business Development Process Read More »
