By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and sales so that this is always clear. With closed loop marketing, you can directly tie […]
Closed loop marketing Read More »
By Chris Hubbard Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts. You may have a general idea of where the dartboard is, but if you hit the bulls-eye, it’s purely luck. And there’s a good chance you won’t even hit the board. Developing customer
Improve Your Marketing ROI with Personas Read More »
Ben Molfetta Email marketing is a powerful tool that should be part of your online marketing strategy. Email is cost effective, and is an ideal vehicle for communicating with both prospects and existing customers. But as with any online marketing tactic, it must be executed in a thoughtful way. Indiscriminate use of email won’t drive
Six things you must do to make email marketing work Read More »
By Chris Hokansson What’s the rest of 2015 going to look like for B2B marketing? What’s working and what isn’t? What are the trends you need to pay attention to? As the director of a B2B marketing agency, I get these questions from my clients all the time. I don’t claim to have a crystal
5 Fearless B2B Predictions for the rest of 2015 Read More »
By Ben Molfetta The Times They Are A-Changin’. Bob Dylan’s famous song appropriately described the social upheaval of the 60s. It could also apply to what’s happening today with online marketing. The way we use the Internet for business development is rapidly changing – the pace of innovation is head-spinning! Here are five developments you
5 things Business owners need to know for online marketing success Read More »
By Lisa Kember If you use email marketing to grow your business, there are some challenges these days. Since the Canada Anti-Spam Legislation (CASL) went into effect, you must get consent – either explicitly through the recipient opting in to receive your messages or implied consent through an existing relationship. That has created some concerns
6 Ways to Grow Your Email List Under CASL Read More »
By Chris Hubbard Many entrepreneurs start marketing, become disappointed with the results, and stop. Then they get desperate and start again … and stop again. This cycle of marketing failure can be broken. With a little attention—and possibly some help and guidance—any business can be amazing at marketing. To begin with, entrepreneurs should stop making
5 marketing mistakes 95% of entrepreneurs are making Read More »
