by Mississauga Board of Trade | May 20, 2015 | Marketing, Online Marketing
By Ben Molfetta As business owners we’re all extremely busy and constantly having to make choices about how to spend our time. One of the areas we often neglect is marketing, and more specifically, online marketing. But if you want to get a business benefit from your...
by Mississauga Board of Trade | May 19, 2015 | Marketing, Online Marketing, Social Media
By Lisa Kember Anyone in business knows that word of mouth is the most powerful marketing tool they have. But traditionally word of mouth has had its challenges. There are little or no ways to tell what people were saying about you. You can’t track who is talking...
by Mississauga Board of Trade | May 13, 2015 | Marketing, Online Marketing, Uncategorized
By Chris Hokansson Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it? In a study of 465,000 keywords and 5,000 websites, conducted by Philip Petrescu and detailed on moz.com, 71.3%...
by Mississauga Board of Trade | Apr 22, 2015 | Marketing, Online Marketing, Uncategorized
By Ben Molfetta To get maximum impact from your online marketing activities, they must support every phase of the business development process. In simple terms, your online business development process consists of getting found, educating and nurturing your prospects...
by Mississauga Board of Trade | Apr 15, 2015 | B2B, Marketing, Online Marketing
By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and sales so that this is...
by Mississauga Board of Trade | Mar 11, 2015 | B2B, Marketing, Uncategorized
By Chris Hubbard Undertaking B2B marketing without knowing the people you’re marketing to is like putting a blindfold on before throwing darts. You may have a general idea of where the dartboard is, but if you hit the bulls-eye, it’s purely luck. And there’s a good...
