by Mississauga Board of Trade | May 13, 2015 | Marketing, Online Marketing, Uncategorized
By Chris Hokansson Everyone understands that in some way ranking high in Google searches is vital to online marketing success. But just how important is it? In a study of 465,000 keywords and 5,000 websites, conducted by Philip Petrescu and detailed on moz.com, 71.3%...
by Mississauga Board of Trade | Apr 22, 2015 | Marketing, Online Marketing, Uncategorized
By Ben Molfetta To get maximum impact from your online marketing activities, they must support every phase of the business development process. In simple terms, your online business development process consists of getting found, educating and nurturing your prospects...
by Mississauga Board of Trade | Apr 15, 2015 | B2B, Marketing, Online Marketing
By Chris Hubbard One of the most important success factors in B2B marketing is being able to track and understand which marketing initiatives are working and which ones are duds. Ideally, there is a “closed loop” system between marketing and sales so that this is...
by Mississauga Board of Trade | Mar 19, 2015 | Online Marketing
By Ben Molfetta To be successful online, you must commit to becoming a content developing organization. Fresh, relevant, and compelling content is central to online marketing success. As more consumers and buyers rely on online sources to make purchasing decisions,...
by Mississauga Board of Trade | Mar 17, 2015 | Online Marketing, Social Media
By Lisa Kember If I were to ask, “What is the number one source of revenue for your business?” I’m willing to bet current customers would rank pretty high on your list. Constant Contact recently conducted a survey of small business owners and 82 percent cited...
by Mississauga Board of Trade | Feb 19, 2015 | Email Marketing, Marketing, Online Marketing
Ben Molfetta Email marketing is a powerful tool that should be part of your online marketing strategy. Email is cost effective, and is an ideal vehicle for communicating with both prospects and existing customers. But as with any online marketing tactic, it must be...
