by Mississauga Board of Trade | Apr 21, 2016 | Email Marketing, Online Marketing, SEO, Social Media
By Ben Molfetta So your company has a website, some social media accounts, an email marketing system…. Now what? Once you have the pieces of an online infrastructure in place, now the real work begins. Marketing activities must be relentlessly executed to build...
by Mississauga Board of Trade | Feb 18, 2016 | Branding, Online Marketing, SEO, Social Media
By Ben Molfetta Social networking activity is having a greater impact on search engine results – and this will become more pronounced as search engine algorithms continue to get more sophisticated in how they monitor and assess social networking activity. The essence...
by Mississauga Board of Trade | Sep 23, 2015 | Hiring, Human Resources, Social Media, Uncategorized
By Marc Belaiche and Nicole Paloucci The number of job seekers using their mobile device to search for jobs has risen significantly over the last few years. By converting your job postings to a mobile-friendly version, you can increase the number of potential...
by Mississauga Board of Trade | Sep 17, 2015 | Online Marketing, Social Media
By Ben Molfetta Business owners who are serious about developing a strong online presence need to incorporate videos into their content strategy. Why? The focus online is shifting toward more dynamic forms of content like video and interactive media, so if you’re not...
by Mississauga Board of Trade | Jun 16, 2015 | Online Marketing, Social Media, Uncategorized
By Ben Molfetta When social media was new and still picking up steam, the question many business owners and executives asked was “is it really necessary for business development purposes?” Now, however, most businesses have at least dabbled in social media. And if you...
by Mississauga Board of Trade | May 27, 2015 | Human Resources, Social Media, Uncategorized
By Marc Belaiche Social media is here to stay, and when it comes to searching for a job, more people are finding opportunities through these channels. This article will give you some tips on how to use social media to your advantage when it comes to searching for a...