Preparing your Will
By Dorothy Hagel Access to information is an important part of access to justice. People, who have information that they need are more likely to avoid legal problems altogether or prevent the problems they already have from becoming even bigger. Making a will is no...
Your people – and not you or your product – will ultimately determine the fate of your business.
By Jan van der Hoop My wife and I had the great good fortune recently to join some friends on a trip to France and Spain. It had been a while since we were last in France and we were excited to be back, in spite of all the comments from others about watching out for...
Deep Fried Disaster – Before You Try Deep-frying a Turkey ……
By Dianne Rende Deep frying a turkey can produce succulent and moist meat, but it can also cause a fire capable of engulfing your entire home. If you choose to deep fry a turkey please take the proper safety precaution and review these important safety tips. Size...
How the Shift to Mobile is Impacting Recruiting Needs
By Marc Belaiche and Nicole Paloucci The number of job seekers using their mobile device to search for jobs has risen significantly over the last few years. By converting your job postings to a mobile-friendly version, you can increase the number of potential...
The Case For University
By Devin Kreuger There has been much talk in the news recently about how on average, and for most people, post-secondary education has a high payoff. Specifically, findings from researchers Greenstone & Looney shows that “On average, the benefits of a...
Get your business ready for funding with these 5 easy steps
By Teri Kirk In my last post, I discussed how the process of finding and securing funding for your business can (almost) entirely be done online. But what if your business isn’t quite ready to go that extra mile and secure funds? Earlier this summer, I was invited to...
Why Videos Are Important for Your Online Marketing Strategy
By Ben Molfetta Business owners who are serious about developing a strong online presence need to incorporate videos into their content strategy. Why? The focus online is shifting toward more dynamic forms of content like video and interactive media, so if you’re not...
Employer’s benefits of Onboarding for new hires and student placements
By Rosa Lokaisingh Why would an employer spend a considerable amount of money to hire the right candidate, and then leave him/her to sink or swim within the organization? This does not make good business sense and can have a serious impact in many areas, especially in...
How the Green Bay Packers redefined strategy execution – and what businesses can learn from it
By Fred Pidsadny Unstoppable. It’s what opposing coaches said of Vince Lombardi and the Green Bay Packers of the ‘60s, the iconic football club from small-town Wisconsin. Over a seven-year time span, the Packers out-executed team after team, one rich franchise after...
Didn’t we automate marketing? Optimization ideas for the real world
By Chris Hokansson Automated inbound marketing campaigns are great for lead generation and conversion, but don’t let the “automated’ aspect of these campaigns fool you. You don’t just turn them on and let them run. You may get some moderate success if that’s all you...
How things change when you start with Fit
By Jan van der Hoop When it comes to hiring, we’ve all heard the old adage, ‘Hire for attitude, and train whatever’. It’s certainly not a new concept, but it’s one that’s been notoriously hard to do consistently well. We’ve all learned to rely on our ‘gut’ in...
CPR For Dogs?
By Dianne Rende First Aid is an important tool for taking care of the ones you love. Many of us have taken a first aid course at some point in our lives for family, school or work related reasons and we have learned some important skills. Your animal companion is more...
Business lessons learned from George Ross, Donald Trump’s Right Hand Man
By Lorenzo Escobal Have you ever thought of leaving the corporate world and starting your own business? It will be a rough road, but it is a rewarding experience. I started my own business, Inception Automotive Detailing, when I was 18 years old because I couldn’t get...
Hiring More Experienced Employees
By Marc Belaiche Some estimates indicate that Baby Boomers (born between 1946 and 1964) currently account for as much as 46 percent of the Canadian workforce. In addition, according to Statistics Canada, it is likely that one out of every four people in the labour...
Can your business complete the process of raising financing entirely online?
By Teri Kirk Nowadays, almost every process a business person undertakes can be done online, from Googling a client’s address, to sending out an email, to filing your taxes. But will the complex processes behind securing government funding or raising capital from an...
Search Engine Optimization Basics for Business Owners
By Ben Molfetta If your business has a website (and it should!), your first priority must be to get found online. When searchers go online to seek available choices, your business must be visible. If not, you’ll lose opportunities to competitors with a...
NETWORKING! Can it add value to your Net Worth?
By Rosa Lokaisingh How many of you can clearly identify the difference networking has made to your professional life or business growth? It’s time to evaluate how spending time networking has added to your business development or your net worth. WHY do you network?...
Which digital marketing metrics should you measure?
By Lisa Kember What do running fanatics, body-builders and hotdog-eating champions have in common? They will all tell you that you can’t improve what you don’t measure. The same applies when it comes to your digital marketing. Guesswork: a pretty lousy marketing model...
