Needed Clarity is Welcomed, yet Concerns Remain around the ORPP
By Peter Nogalo The Ontario government has provided welcomed clarity around an issue of chief concern to the province’s business community—not to mention one which has thrusted itself square into the middle of the current federal election. As a refresher, the proposed...
The Fu-Fighters: ToFu, MoFu, and BoFu
By Chris Hokansson I don’t think it’s possible to succeed at B2B content marketing without making good use of the sales funnel concept. It’s an indispensable tool. Yet I constantly see businesses that haven’t correctly applied the sales funnel to their content...
5 Signs Your First Aid Instructor Is Not Teaching to Ontario Standards
By Dianne Rende How do you know if your first aid training provider is delivering the Ontario required first aid curriculum to your employees? Most employers will assume that if they pay a company a fee for the delivery of first aid training, that their employees...
In your business, what’s the asset and what’s the commodity?
By Jan van der Hoop We’ve all been guilty, at one time or another, of chasing something we think is important, while totally missing something far more valuable right under our nose. It’s a classic story line in the movies – the fool (usually a guy) chases impossible...
Networking Hack: The Follow-Up
GUEST BLOGGER By Daniel Sogrine We’ve all heard it before, “follow up.” After countless networking events, I’ve noticed it means something different to almost everybody. In this blog post, you’ll learn my method of following up and why I believe it’s the best way to...
I Need To Diet: A Train of Thought
By Devin Kreuger I need to lose some weight. It’s actually a good thing my friend is having that destination wedding in November, because that event is going to give me the motivation I’ve needed to pull myself together and get fit. There’s nothing like the...
Tapping into the U.S. funding market is now easier than ever
By Teri Kirk When exploring their options for growth, many entrepreneurs first consider expanding or exporting south of the border to the United States. In fact, you maybe already have a small office in the U.S. or begun to export your shipments to neighbouring...
Online Marketing: Critical to Your Long Term Success
By Ben Molfetta The buying process has fundamentally changed. Business to business (B2B) buyers are increasingly going online to make decisions about product and service providers. Studies indicate that up to 90% of buyers are starting the buying process with online...
9 Essential Skills Employers expect to see in a Graduate Student
By Rosa Lokaisingh Few students have it – the 9 essential skills that an employer expects to find when hiring a graduate student. Those who took on leadership roles in their academic institutions, like President or Director of the Student Association, or Councils, or...
Consumers Prefer to Stay Connected with Businesses via Email
By Lisa Kember The one year anniversary of Canada’s Anti-Spam Legislation (CASL) passed quietly at the beginning of July and it seems to be business as usual behind the doors of most small businesses. Constant Contact marked the anniversary by conducting a couple of...
The Importance of Non-Partisanship
By Peter Nogalo It would be an understatement to suggest the election of an NDP government in Alberta--long considered Canada’s most conservative province—would be the equivalent of a political earthquake. Yet after four decades of essentially one party rule, early...
4 steps to pick the right content for your B2B content marketing
By Chris Hubbard When clients engage us to help with their content marketing strategy, we often find that they haven’t sufficiently answered (or many times, even asked): “What content should we be producing?” This is a fundamental question that if answered incorrectly...
Whom do you trust?
By Dorothy Hagel The issue of who should be trusted with money is not limited to estates and power of attorney. One has to be very careful when entrusting others with access to bank accounts or personal information. Honest people tend to think that everyone else is...
Use the 80-20 Rule to Get Your Strategic Plans Executed
By Fred Pidsadny In the late 19th century Italian economist Vilfredo Pareto made a startling observation: he found that 80 per cent of the country’s land was owned by only 20 per cent of the population. Upon further reflection, he also observed that 80 per cent of the...
Ever wondered what it REALLY takes to be successful at your company?
By Jan van der Hoop We have all developed our own tricks for dealing with a stack of résumés. I’ve seen my share over the years, from the fanciful (Google-like screening questions along the lines of ‘How many golf balls would it take to fill Lake Ontario?’) to the...
June Has Been a Deadly Month on Ontario Roads
By Dianne Rende Earlier this week the OPP released a statement to inform the public that 27 people had died on Ontario roads in June alone, and since then, three more people have lost their lives. To date more than 130 people have died in 2015 on OPP patrolled roads....
Networking and the Pursuit of Happiness
GUEST BLOGGER By Walter Lytasz Networking, one of the most common buzzwords of the modern professional’s vocabulary that’s thrown around a lot of conversations just like “the event is business casual”. Just as the latter would frustrate a professional who likes to...
Ontario business secured $7.1B in 2014
By Teri Kirk Finding the perfect fit between your business and government funding programs may sometimes feel like searching for a needle in a haystack, but new data show that the rewards are in the billions for Ontario companies. Throughout 2014, Canadian businesses...
